ASUS Announces New "Design You Can Feel" Exhibition for Milan Design Week
Mar 06, 2025 - financialpost.com
ASUS has announced its "Design You Can Feel" exhibition for Milan Design Week 2025, following previous successful showcases in London and Shanghai. The exhibition, held from April 8-13, 2025, at Galleria Meravigli in Milan, will explore themes of materiality, craftsmanship, and artificial intelligence (AI) in ASUS products, particularly the Zenbook lineup. It will feature interactive installations by Studio INI and highlight ASUS's innovative Ceraluminum™ material, which combines the lightness of metal with the resilience of ceramics, offering sustainability and durability.
The exhibition will also debut limited editions of ASUS Zenbook laptops inspired by natural landscapes, emphasizing ASUS's commitment to design and sustainability. Visitors can experience ASUS products firsthand, including ProArt, Adol, Vivobook, and ROG ACRONYM laptops. The event aims to showcase ASUS's design philosophy, which prioritizes functionality and emotional connection, through playful and immersive exhibits.
Key takeaways:
ASUS is hosting a "Design You Can Feel" exhibition at Milan Design Week 2025, focusing on materiality, craftsmanship, and AI.
The exhibition will feature the latest ASUS Zenbook laptops, showcasing their design philosophy and innovations like the Ceraluminum material.
Studio INI will create an interactive installation that combines design, technology, and engineering with artistic expression.
The exhibition will debut limited editions of ASUS Zenbook laptops with Ceraluminum chassis inspired by natural landscapes.
