Established automakers' efforts to match the software capabilities of tech companies have cost billions and have faced significant challenges. For instance, General Motors had to halt sales of its Chevrolet Blazer EV due to software-related glitches. Volkswagen is now looking to tech industry partners to accelerate its efforts. Meanwhile, Chinese automakers are leading in the EV market with advanced infotainment functions, and Japanese automaker Honda has formed a joint venture with Sony to combine vehicle engineering with software and gaming expertise for a new line of EVs due in 2025.
Key takeaways:
- Volkswagen announced at CES that it would begin offering a version of ChatGPT in its cars later this year, a result of a partnership with U.S. software developer Cerence.
- Established automakers are increasing efforts to match the digital features of new rivals like Tesla and BYD, as AI becomes a key factor for car buyers.
- Mercedes-Benz has launched a beta program to test how ChatGPT AI technology can improve dialogue with the vehicle's infotainment systems.
- Automakers are facing challenges in transitioning to software-dominated cars, with issues such as durability, safety, and rapid changes in AI systems.