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At one of the biggest events in advertising, it's all about the data

May 02, 2024 - businessinsider.com
The article discusses the increasing importance of data in advertising, particularly in the context of US TV upfronts. Advertisers are focusing on data from retailers to ensure their ads reach the right audience and lead to sales. This shift is driven by the rise of e-commerce and consumer privacy initiatives. Amazon, with its retail and streaming services, is well-positioned in this changing landscape.

In other news, Morgan Stanley's new wealth chief outlines plans to reach $10 trillion in client assets, Google struggles with immigration rules to hire AI talent, and young people are driving a boom in Botox and lip fillers. Apple's earnings report is eagerly anticipated, with focus on its iPhone sales in China. Microsoft's CTO expressed concern over Google's AI efforts in a 2019 email. Finally, Gen Zers are using Botox as a new status symbol, and Skydance is bidding for Paramount.

Key takeaways:

  • Advertisers are increasingly focused on the data they can get from retailers, specifically information on consumers' shopping trends, to ensure their ads reach the right people and prove they lead to sales.
  • Amazon, one of the world's largest retailers with a streaming service, Prime Video, is well-positioned in the retail media space which ballooned to $128 billion last year.
  • Morgan Stanley's new wealth chief, Jed Finn, plans to reach the bank's goal of $10 trillion in client assets across wealth and asset management.
  • Google has expressed difficulty in hiring top AI talent due to immigration rules, stating that its need for AI roles will "increase significantly" in the next few years.
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