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At WWDC 2025, Apple sang developers' praises amid AI letdowns and App Store battles | TechCrunch

Jun 10, 2025 - techcrunch.com
At the WWDC 2025 keynote, Apple celebrated app developers with a humorous musical performance but failed to address significant concerns within its developer community. The company has faced criticism for its stringent control over the App Store and its delayed delivery of AI advancements, such as the postponed AI-powered Siri. While Apple introduced some AI features and integrations, it did not announce partnerships with other AI providers, nor did it address the controversial App Store commissions or offer substantial improvements for developers.

Apple's focus appeared to be on consumer-facing features, like the new Liquid Glass design, rather than on supporting developers. The keynote did not acknowledge the challenges developers have faced or offer solutions to improve their experience. Instead, changes like the default opening of the App Store to its Search page suggest Apple is prioritizing its revenue over developer support. The event ended with a performance that seemed more like a superficial gesture of appreciation rather than a genuine acknowledgment of developers' contributions.

Key takeaways:

  • Apple's WWDC 2025 keynote did not address the challenges faced by its developer community, such as App Store commissions and legal battles.
  • AI advancements were highlighted, but Apple has yet to deliver on key technology updates like a more personalized Siri, which was delayed.
  • Apple introduced new features and integrations, such as ChatGPT in Xcode, but did not announce partnerships with other AI providers like Google Gemini or Anthropic.
  • The keynote focused more on consumer benefits rather than developer support, with changes like the new Liquid Glass design and the standalone Games app.
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