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At WWDC 25, Apple should make amends with developers after AI shortfalls and lawsuits | TechCrunch

Jun 08, 2025 - techcrunch.com
Apple's AI ambitions, showcased at the WWDC last year, have faced significant challenges, with delayed rollouts and underwhelming follow-through on promised features like the personalized Siri. This has left both developers and consumers wanting more, as Apple struggles to compete with AI advancements from rivals like Google and OpenAI. The staggered rollout of Apple Intelligence features has not met expectations, and the company's AI strategy appears thin without the context-aware Siri. Developers have missed opportunities to create more interactive apps, and consumers have been left with unfulfilled promises.

As WWDC 2025 approaches, expectations are more cautious, with hopes for incremental improvements in AI integration and developer tools. Apple faces pressure from new regulations that prevent it from charging fees for payments outside the App Store, potentially impacting its revenue. The company needs to modernize its AI tooling to enable more developers to create apps for the App Store, enriching the iOS ecosystem. Amidst legal and economic challenges, Apple must demonstrate its ability to deliver on AI to remain competitive in the rapidly evolving tech landscape.

Key takeaways:

  • Apple's AI capabilities have not met expectations, with delays in personalized intelligence and inconsistent rollout of new tools.
  • Developers and consumers are disappointed with the delayed release of the personalized Siri, which was a key part of Apple's AI strategy.
  • Apple faces challenges from competitors and new regulations affecting its App Store revenue model, particularly regarding third-party payment methods.
  • As WWDC 2025 approaches, Apple needs to demonstrate its AI capabilities and reassert the value of its ecosystem to remain competitive.
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