At WWDC, Apple says it will use AI to tag apps to improve discoverability on the App Store | TechCrunch
Jun 11, 2025 - techcrunch.com
Apple announced at the Worldwide Developers Conference (WWDC 25) that it will use AI technology to enhance app discovery on the App Store by introducing App Store Tags. These AI-generated tags, which will be human-reviewed, highlight specific app features and functionalities, making it easier for users to find apps that meet their needs. The tags will appear alongside categories on the search page and in search results, and when tapped, will lead to a curated collection of similar apps. Developers will have control over which tags are associated with their apps through the App Store Connect platform.
In addition to tags, Apple is implementing other App Store improvements, such as allowing developers to create custom product pages for specific keywords, enhancing app "nutrition labels," expanding app age ranges, and extending offer codes to various subscription types. These updates aim to improve app visibility and user experience, while also providing developers with better insights into app discovery.
Key takeaways:
Apple is introducing AI-generated App Store Tags to enhance app discovery, which will be human-reviewed before being applied.
These tags will help users find apps with specific features more easily and provide developers insights into app discovery.
Developers can manage and deselect tags for their apps via a new information page in App Store Connect.
Additional App Store improvements include custom product pages, enhanced app nutrition labels, expanded app age ranges, and extended offer codes.
