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Attending industry events and its impact on product awareness / customers

Mar 07, 2024 - news.ycombinator.com
The author is contemplating the potential benefits of attending industry-specific events to increase awareness of their product. They are weighing this against the alternative of focusing on online marketing and ads. The events in question range from tech conferences and startup meetups to specialized workshops in fields like AI and biotech. The author's main goal is to understand if participation in these events can significantly contribute to the growth, networking, and success of their project.

The author is seeking advice from those with experience in attending such events. They are interested in understanding the effectiveness of these events in terms of networking opportunities, learning and development, industry trends and market insight, inspiration and drive, and project visibility. They want to know if the connections made, insights gained, and exposure received at these events have distinctly benefited their project's advancement. The author's ultimate aim is to determine if the investment in time and resources for attending these events is worthwhile.

Key takeaways:

  • The author is considering attending industry-specific events to expand awareness of their product and is seeking advice on the effectiveness of this approach.
  • They are interested in understanding if these events can contribute to the growth, networking, and overall success of their project.
  • They are particularly interested in learning about networking opportunities, learning and development, industry trends and market insight, inspiration and drive, and project visibility/investors that can be gained from attending these events.
  • The author is trying to weigh the pros and cons of investing time and resources in attending these events versus focusing on online marketing and ads.
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