The company is also investing in a blockbuster engine to identify hit shows, as it aims to scale its catalog and increase popularity. Pocket FM has seen positive results from its AI deployment, with over 40,000 series on the platform and $3 million in revenue generated from them. However, the company faces the challenge of balancing the use of AI in content production without compromising quality. Pocket FM has raised $197 million in funding and competes with other content players like Audible, Pratilipi, and Kuku FM.
Key takeaways:
- Pocket FM, an India-based audio platform, is looking to expand its content library and create more original content using AI tools for audio production, writing strategies, and adapting stories for different geographies.
- The company has an existing partnership with ElevenLabs to convert writings into audio series, which has resulted in quicker production and lower costs. They are also testing AI tools to handle cultural nuances when converting stories from one region to another.
- Pocket FM is also developing a tool to assist writers with alternative storylines and plot ideas, and a "blockbuster engine" to identify potential hit shows. The company has generated $3 million in revenue from over 40,000 series on the platform with the help of AI in voice creation.
- The company has raised $197 million in funding from backers including Lightspeed Ventures, Tencent, and Times Internet, and competes with other content players such as Audible, Pratilipi and Kuku FM.