The enhancements have led to significant success stories, such as a 30% increase in conversions for an e-commerce platform and a 45% boost in click-through rates for a gaming developer. EngageLab's powerful messaging channels, AI-powered personalization, and global support make it a compelling choice for businesses looking to transform their marketing strategies. Aurora Mobile, the parent company, continues to focus on providing innovative customer engagement and marketing technology services, leveraging AI and big data to support digital transformation.
Key takeaways:
- EngageLab, a subsidiary of Aurora Mobile, has upgraded its Marketing Automation functions with AI-powered capabilities to enhance customer engagement and marketing results.
- The upgraded features include omnichannel marketing automation, visual journey orchestration, and AI-driven insights for optimization.
- EngageLab's solutions cater to various industries, offering tailored journey orchestration for scenarios like new user onboarding, re-engagement, and targeted campaigns.
- Customer success stories highlight significant improvements in conversions, click-through rates, and course completions across e-commerce, gaming, and education sectors.