Despite a recent increase in app downloads following changes at Twitter, Mullenweg downplayed the impact of a Twitter exodus on Tumblr. He believes shifts are more successful when entire communities choose to move to Tumblr. He also discussed the role of AI in Tumblr's future, suggesting it could be used to check code, test products, and improve the user experience. However, he ruled out the possibility of a Tumblr AI chatbot.
Key takeaways:
- Matt Mullenweg, CEO of Automattic, the company behind WordPress.com, discussed the future of Tumblr, including its embrace of open source, plans for algorithmic choice, and use of AI technologies.
- Automattic aims to integrate Tumblr's younger user base into its broader community and direct them to other products it offers, like WordPress.com or WooCommerce.
- The company has open sourced the algorithm that powers Tumblr, allowing other developers to modify or create their own customized version. Mullenweg also envisions a future where users can choose their own algorithm to control their Tumblr experience.
- AI will play a significant role behind the scenes at Tumblr, making developers more productive, aiding in moderation, and personalizing the Tumblr feed for end users.