AWS Clean Rooms ML lets companies securely collaborate on AI

Amazon is launching a new service called Clean Rooms ML that allows AWS customers to deploy "lookalike" AI models without sharing proprietary data with outside partners. The service enables customers to train a private lookalike model across their collective data, maintain control of their models, and delete them when finished. It also allows customers to generate an expanded set of similar records from a small sample of customer records with a partner.

The service offers controls to tune model outputs based on specific business needs. In the future, AWS plans to add settings specifically for applications in healthcare. For instance, an airline could use signals about loyal customers and work with an online booking service to offer promotions to new, similar users.

Key takeaways:

Amazon is launching a new service called Clean Rooms ML, which allows AWS customers to deploy "lookalike" AI models without sharing proprietary data with outside partners.
The service is an extension of AWS' existing Clean Rooms product and is designed for one-off company-company collaborations.
Clean Rooms ML enables customers to generate an expanded set of similar records with a partner using a small sample of customer records.
AWS plans to add settings specifically for applications in healthcare in the near future.

AWS Clean Rooms ML lets companies securely collaborate on AI | TechCrunch

Key takeaways:

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