AWS generative AI exec leaves to launch startup | TechCrunch
Mar 19, 2025 - techcrunch.com
Raj Aggarwal is departing AWS after nearly three years as the General Manager of generative AI and revenue acceleration. In a LinkedIn post, Aggarwal highlighted his team's pioneering work in developing large-scale generative AI products that significantly boosted pipeline generation. He contributed to AWS's AI foundation models, the Bedrock AI development platform, and Amazon's generative AI assistant, Amazon Q. Aggarwal plans to start a new company, though he hasn't shared specific details yet.
Aggarwal has a strong entrepreneurial background, having founded Localytics, a mobile analytics platform, in 2009, which was acquired by Upland BlueVenn in 2020. He also founded Demand Sage, an AI-driven sales analytics platform, in 2018, which was acquired by Snap in 2021. After his tenure at Snap as head of product and growth, Aggarwal joined AWS in 2022. TechCrunch has reached out to Aggarwal and AWS for further comments.
Key takeaways:
Raj Aggarwal is leaving AWS after nearly three years as the GM of generative AI and revenue acceleration.
Aggarwal contributed to AWS’s AI foundation models, Bedrock AI development platform, and Amazon Q.
He plans to launch a new company, returning to his entrepreneurial roots.
Aggarwal previously founded Localytics and Demand Sage, both of which were successfully acquired.
