The fresh funds will be used to hire for roles in product, engineering, and design, and to expand into the U.S., Europe, and Asia. The company also plans to further develop its product, focusing on automation and personalization. Ghost aims to use AI to create curated dashboards for every buyer and optimize the best composition for gross margin on sales.
Key takeaways:
- Ghost, a B2B marketplace for surplus inventory, has raised $30 million in a Series B funding round, bringing its total venture capital to $68 million.
- The company has seen significant growth over the past year, doubling its team, growing its membership base to over 1,000, and increasing its uploaded inventory by 500%.
- The new funds will be used to hire for roles in product, engineering, and design, expand into Europe and Asia, and further develop their product, particularly in automation and personalization.
- Ghost has also developed a new Chrome extension that allows buyers to easily check if a product is available on their platform while browsing consumer websites.