To overcome these barriers, Kaiser suggests education about AI advancements, starting with small pilot programs, and fostering a culture of curiosity and openness to change. He also advises viewing AI personalization as a long-term investment rather than a short-term expense. Kaiser concludes that those who dare to step out of their comfort zones and strategically invest in AI can set new standards in customer engagement.
Key takeaways:
- One of the biggest barriers to AI personalization adoption is the pull of the status quo, including sticking to fundamental use cases, not understanding the ability of tech, fear of the unknown, and change resistance.
- Overcoming the status quo starts with education and a willingness to experiment, starting small with pilot programs and fostering a culture of curiosity and openness to change.
- When it comes to adopting AI personalization, budget tightening is a common barrier. However, AI tools have become more accessible and scalable, and can lead to significant cost savings and revenue growth.
- AI personalization should be viewed as a long-term investment rather than a short-term expense, starting small, measuring ROI, and scaling as success is seen.