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BBC exterminates AI experiments used to promote Doctor Who

Mar 27, 2024 - theregister.com
The BBC has halted its use of generative AI to promote the SciFi show Doctor Who following backlash from fans. The broadcaster had initially planned to use AI to create promotional content for the show, citing the rich variety of content in the Whoniverse collection and the thematic alignment of Doctor Who with AI. However, the move was met with criticism from fans, including the Doctor Who Companion website, leading the BBC to end the experiment.

The Doctor Who Companion website expressed its disapproval of the BBC using AI for any promotions, for any shows. The BBC responded to the complaints but it wasn't enough to appease the fans. The article ends by noting that in the face of the growing hype around AI, irate fans of Doctor Who have emerged as a force capable of challenging it.

Key takeaways:

  • The BBC has ended its experiments using generative AI to promote the SciFi show Doctor Who due to backlash from fans.
  • The broadcaster had originally chosen Doctor Who for its first generative AI marketing experiments due to its rich variety of content and thematic alignment with AI.
  • Many fans, including those behind the Doctor Who Companion website, were strongly against the use of AI for promotions.
  • The article includes AI-generated images of Doctor Who in various scenarios, including fixing R2D2 with a sonic screwdriver.
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