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Behind The Screen: Balancing AI And Human Interaction On Social Media

Mar 25, 2025 - forbes.com
The article discusses the growing issue of social media bots, which now constitute a significant portion of internet traffic on major platforms. Originally intended to provide useful services, many bots have shifted towards malicious activities like spamming and impersonation, exacerbated by advancements in AI. This has transformed social media from a space for status updates to a hub for information exchange, leading to challenges in verifying user authenticity. Platforms without robust verification systems suffer from spam and irrelevant content, affecting user experience and retention. Users are increasingly moving to platforms with better verification, as seen with the migration from X to Bluesky.

For content creators, the prevalence of AI-powered bots disrupts engagement and credibility, impacting advertising revenue and audience trust. The article suggests that implementing identity verification practices can help platforms manage bot activity, ensuring that engagement is genuine and reducing spam. By linking verified user identities to bot accounts, platforms can foster a safer community and enhance trust. This approach can improve user experience, increase engagement, and solidify platform credibility, while also embracing new technologies that transform online interactions.

Key takeaways:

  • Social media bots, initially designed for beneficial purposes, are now often used for malicious activities, affecting the authenticity of social media platforms.
  • Improper verification systems on social media platforms lead to spam and irrelevant content, negatively impacting user experience and platform reputation.
  • The presence of AI-powered bots can distort engagement metrics, affecting content creators' credibility and advertising revenues.
  • Implementing identity verification practices can help social media platforms support both human and automated users, fostering a safer and more trustworthy community.
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