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Best dating apps are changing as new startups take on Tinder, Hinge

Dec 01, 2024 - businessinsider.com
A new wave of dating apps launched in 2024 is challenging established platforms like Tinder, Bumble, and Hinge. These startups, such as Pique Dating and Sitch, are experimenting with different approaches to online dating, including limiting the number of profiles users see each day, incorporating artificial intelligence, and focusing on real-life interactions. Other social startups not explicitly centered around dating, like Posh, 222, and Pie, are also fostering in-person connections that could potentially lead to romantic relationships.

Even Big Tech is joining the dating scene, with Facebook expanding its Facebook Dating feature and Instagram being used as a digital flirting platform. Some of the new dating startups include Fourplay, which encourages double dates, First Round's On Me, which prioritizes setting up dates over direct messages, and 222, which organizes group dinners for strangers in New York and Los Angeles.

Key takeaways:

  • New dating apps have launched in 2024 to compete with established platforms like Tinder, Bumble, and Hinge, addressing user fatigue and burnout.
  • These new startups are experimenting with different approaches to online dating, such as limiting the number of profiles users see each day, incorporating AI into matchmaking, and focusing on in-person events.
  • Non-dating social startups like Posh, 222, and Pie are also fostering new friendships that could potentially lead to romantic relationships.
  • Big Tech companies like Facebook and Instagram are also expanding their dating features, adding to the competition in the dating app market.
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