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Beyond Buzzwords: Where The Real Shifts In 2024 Mid-Market Tech Will Occur

Dec 07, 2023 - forbes.com
The article discusses the challenges and opportunities for mid-market companies in the technology sector. It highlights the cybersecurity dilemma these firms face due to increased digital footprints and the threat of ransomware, emphasizing the need for partners and managed services to build resilience. The article also mentions the talent deficit these firms are experiencing, suggesting automation and cloud adoption as potential solutions.

Furthermore, the article explores the potential of AI in operations, with predictive analytics showing promise in managing supply chains and customer self-service. It advises companies to prepare for AI deployment by optimizing data management. The article concludes by urging mid-market firms to embrace automation, fortify cybersecurity, leverage predictive AI, and optimize data management for growth in 2024.

Key takeaways:

  • Mid-market firms are facing challenges in cybersecurity due to expanded digital footprints and increased threats from ransomware, requiring them to find the right talent and partners to manage cybersecurity operations.
  • These firms are also struggling with a talent deficit, which they may address through increased automation in various business areas and the use of mobile and cloud technologies.
  • While the use of AI in operations is still unclear for many mid-market companies, predictive analytics has shown promise, particularly in managing supply chains and inventory, and in customer self-service.
  • For growth in 2024, mid-market companies should embrace automation, fortify cybersecurity, leverage predictive AI, and prepare for future AI projects by optimizing data management.
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