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Beyond The Hype: Building Enduring Digital Foundations In The Age Of AI

Mar 28, 2025 - forbes.com
The article, authored by Sunil Dolwani, discusses the challenges businesses face in the rapidly evolving digital landscape, particularly with the adoption of AI and other emerging technologies. It highlights the pitfalls of rushing into technology adoption driven by hype rather than necessity, leading to a disconnect between technology investments and tangible business outcomes. Dolwani emphasizes the importance of a pragmatic, outcome-driven approach to technology strategies, focusing on real-world applications that create sustainable business value. He underscores the need for foundational thinking, including strong data governance, cloud scalability, and security, before layering advanced technologies like AI.

The article also addresses the complexity paradox in enterprise technology, where businesses struggle with integrating and scaling new technologies within existing workflows. It calls for a strategic and flexible operating model, leveraging agile frameworks to ensure innovation aligns with business objectives. Dolwani advocates for a business-first approach to AI and digital transformation, emphasizing simplicity, scalability, and long-term value over chasing trends. The article serves as an introduction to a series exploring strategic simplification in enterprise technology, aiming to help leaders create sustainable value in an increasingly complex digital landscape.

Key takeaways:

  • Enterprises should focus on identifying real-world applications of AI that create sustainable business value rather than adopting AI for the sake of trend compliance.
  • The shift towards cloud-native, event-driven, and AI-powered ecosystems is a strategic necessity for modern enterprises to remain agile and innovative.
  • Executives must prioritize foundational thinking, ensuring strong interoperability, modularity, and data ecosystems before layering advanced technologies.
  • Technology leaders should adopt a pragmatic, business-first approach to AI and digital transformation, focusing on long-term value and avoiding tech overload.
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