This incident follows a trend of companies experimenting with AI-generated content, often facing backlash for the decision. G/O Media and Gannett have previously attempted to use AI for content creation, resulting in errors and criticism. The use of AI by B&H Photo, known for its informative content and professional presentations, is seen as out of character and the rationale behind it has been described as troubling.
Key takeaways:
- B&H Photo used AI to generate a photography guide on its Explora blog under the byline of a fictional author, Alexandra Ibarra, without disclosing the use of artificial intelligence.
- Other companies have also attempted to use AI to generate stories, but have faced criticism and pushback from staff and readers.
- B&H Photo claimed that the AI-generated content was part of a 'test' to identify and protect against such content, but the article and profile were not disclosed as AI-generated and were not deleted after the test.
- Despite B&H Photo's policy against using AI-generated content, there were internal rumors that the company was using AI in some capacity for content on the Explora blog.