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Biden audio deepfake spurs AI startup ElevenLabs—valued at $1.1 billion—to ban account: ‘We’re going to see a lot more of this’

Jan 27, 2024 - fortune.com
ElevenLabs, an AI startup that replicates voices, is investigating a deepfake incident involving a fake robocall of Joe Biden, which was traced back to a user whose account has since been suspended. The company, which recently secured $80 million in funding and is valued at $1.1 billion, stated it is committed to preventing misuse of its technology and would remove any audio impersonating voices without permission. However, it's unclear if ElevenLabs has shared any information with New Hampshire authorities, who are investigating the robocall as an unlawful attempt to disrupt the Presidential Primary Election.

Pindrop, a security company, found that the deepfake was likely created using ElevenLabs' technology. This was confirmed by Siwei Lyu, a professor specializing in deepfakes, who also used ElevenLabs' classifier tool. Despite the tool initially showing only a 2% likelihood of the audio being synthetic, a cleaned version of the audio showed an 84% match with ElevenLabs' technology. The incident has raised concerns about the potential misuse of voice-cloning technology to spread disinformation, especially with the upcoming general election.

Key takeaways:

  • ElevenLabs, an AI startup that replicates voices, is investigating a deepfake incident linked to its technology, which was used to create a fake robocall of Joe Biden.
  • The company recently secured $80 million in funding, giving it a valuation of $1.1 billion, and has stated that it takes misuse of its technology seriously.
  • Researchers from Pindrop concluded that the deepfake was almost certainly created with ElevenLabs’ technology, despite the company's own tool showing only a 2% likelihood.
  • Experts warn that the ease of creating audio deepfakes could be used by bad actors to disrupt elections and other important events.
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