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Big battle in gambling world was evident at a top industry conference

Mar 20, 2025 - businessinsider.com
The gambling industry is experiencing significant shifts, with emerging formats like prediction markets and sweepstakes creating competition and facing regulatory challenges. At the Next Summit in New York, industry insiders discussed the tensions between established betting companies and challenger brands. Prediction markets, legal in all 50 US states, are gaining traction and could disrupt traditional sports betting, which is only legal in 33 states. AI is also a major theme, with its potential to reshape market share and enhance gaming experiences. Meanwhile, sweepstakes are facing regulatory pushback, but some insiders believe they could ease lawmakers' concerns about gambling.

Crypto gaming is making a comeback, with predictions of potential mergers between crypto exchanges and betting companies. Tensions between the US and Canada, exacerbated by tariffs and political remarks, are affecting cross-border business relationships. Despite these challenges, the industry is optimistic about growth, with predictions of increased M&A activity and opportunities in entertainment and social media. Companies are looking to position gambling as a form of entertainment, drawing inspiration from Hollywood and social media to attract new audiences.

Key takeaways:

  • Prediction markets and sweepstakes are emerging as significant competitors in the gambling industry, facing regulatory challenges but offering new opportunities.
  • AI is disrupting traditional gambling models, with potential for reshaping market share and enhancing gaming experiences.
  • Sweepstakes are causing tension in the industry due to their freemium model and regulatory pushback, but they may help ease legislative barriers to gambling.
  • Crypto gaming is experiencing a resurgence, with potential for mergers and acquisitions involving crypto exchanges and betting companies.
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