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Big Four bet on AI agents that can do all the work and 'liberate' staff

Mar 24, 2025 - businessinsider.com
The Big Four professional services firms—Deloitte, EY, PwC, and KPMG—are advancing into the next phase of AI development with agentic AI, which involves intelligent systems capable of performing tasks and making decisions autonomously. Deloitte and EY have launched new platforms, Zora AI and EY.ai Agentic Platform, respectively, in collaboration with Nvidia. These platforms aim to enhance productivity and transform business operations by supporting employees with various tasks, such as financial management and tax compliance. Deloitte's Zora AI is expected to reduce costs and increase productivity significantly, while EY's platform will initially assist 80,000 workers in the tax division.

The integration of agentic AI is prompting these firms to reconsider their business models, potentially shifting from traditional billing methods to a "service-as-a-software" approach based on outcomes. This transformation is also reshaping the roles of employees, who are now expected to adopt a more engineering-focused mindset. KPMG and PwC are similarly exploring how agentic AI can enhance operational efficiency and customer experiences. The firms emphasize the importance of responsible AI use and are working on embedding trust and controls from the outset.

Key takeaways:

  • The Big Four firms are investing heavily in agentic AI to enhance operations and client solutions.
  • Deloitte and EY have launched new agentic AI platforms to work alongside employees, aiming to transform business operations.
  • Agentic AI is expected to significantly increase productivity and reduce costs, with Deloitte projecting a 25% cost reduction and 40% productivity increase.
  • The integration of AI agents is prompting firms to reconsider their business models, potentially shifting to a "service-as-a-software" approach.
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