The data also includes multitasking, where simultaneous activities can inflate the perceived time spent on digital media. As the volume of content continues to grow, consumers will face more choices, potentially leading to a decline in engagement with certain services. Bernstein analysts suggest that increased engagement with free social video apps might reduce the audience for paid streaming services. Ultimately, as the digital content "pie" stops expanding, the competition for consumer attention will intensify, forcing some services to be dropped more frequently.
Key takeaways:
- Generative AI is significantly easing the creation of online content, leading to an overwhelming amount of digital media available for consumption.
- Despite the increase in content, there are only so many hours in a day, and sleep remains the last major time block free from digital media.
- Americans are projected to spend more than eight hours daily on digital media, excluding those under 18, which could push the total higher.
- As digital consumption grows, the competition for time intensifies, potentially impacting paid video-streaming services as free social video apps gain more engagement.