The ads aim to position The Masters as a significant platform for B2B advertising, similar to the Super Bowl. Workday's AI-driven management tools, including role-based agents for tasks like recruiting and talent mobility, are highlighted in the campaign. These tools are designed to streamline and automate corporate processes. The ads will air on U.S. broadcast TV and digital platforms, as well as in Canada, the UK, and Australia. Workday's new Agent System of Record centralizes management of AI agents from Workday and third parties.
Key takeaways:
- Workday released new ads featuring Paul Stanley, Billy Idol, and Gwen Stefani to promote their AI agents during The Masters golf tournament.
- The ads, created by Ogilvy and directed by Jim Jenkins, humorously depict rock stars navigating the corporate world.
- Workday views The Masters as a significant event for B2B advertising, similar to the Super Bowl, and aims to continue its Rock Star campaign.
- Workday's AI agents, including new role-based agents, help streamline and automate corporate processes, and the company has introduced an Agent System of Record for managing these agents.