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Bird Buddy expands into insects with Wonder line | TechCrunch

Jan 06, 2025 - techcrunch.com
Bird Buddy, known for its smart bird feeders, is expanding into the insect world with a new sub-brand called Wonder, announced at CES 2025. Wonder is launching with two products: Petal and Wonder Blocks. Petal functions like a trail camera for insects, using advanced AI to capture and live stream wildlife activities such as birds hatching and bees pollinating. It features a flower-like design with a solar panel leaf and a flexible stem for mounting.

Wonder Blocks is a modular system designed to create biodiverse environments, including elements like a plant pot, seed tray, and feeders for butterflies and bees. The Petal can be mounted on top of the Blocks. This expansion aims to bring the same technological innovation to pollinators as Bird Buddy did for birds, capturing the imagination of nature enthusiasts and tech lovers alike.

Key takeaways:

  • Bird Buddy is expanding into the insect world with a new sub-brand called Wonder, focusing on pollinators like butterflies and bees.
  • The Wonder brand is launching with two products: Petal, a trail camera for insects, and Wonder Blocks, a modular system for creating biodiverse environments.
  • Petal features advanced AI technology called Nature Intelligence to interpret and live stream wildlife activities to smart devices.
  • Wonder Blocks include elements like a plant pot, seed tray, butterfly feeder, and bee and bug hotels, with the Petal camera mountable on top.
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