Additionally, AI search engine firm Perplexity has expressed interest in acquiring TikTok, arguing that it can rebuild the platform's algorithm without creating a monopoly. Perplexity claims that a consortium of investors might allow ByteDance to retain control over the algorithm, while a competitor's acquisition could monopolize the short-form video space. Research indicates TikTok's significant influence on social commerce, with 20% of retail shoppers influenced by content on the platform, highlighting its economic impact.
Key takeaways:
- Blackstone is considering a small minority investment in TikTok's American operations, potentially joining existing non-Chinese shareholders.
- The plan involves spinning off TikTok U.S. into a separate entity with Chinese ownership reduced to under 20%.
- Vice President JD Vance expects a deal to be reached by the deadline, with Perplexity also expressing interest in acquiring TikTok.
- TikTok plays a significant role in social commerce, influencing 20% of retail shoppers through its content.