Polygon Labs' COO, Mike Blank, believes that blockchain technology can help establish the veracity of data and authenticate content proliferating across the internet. The technology can store data in a way that ensures its integrity and can cryptographically validate the authenticity of various media assets. As AI-derived content is being generated at an unprecedented pace, Blank emphasizes the need for collaboration to ensure the technological environment enables the scale to solve this problem effectively.
Key takeaways:
- Fox Corp. and Polygon Labs have launched Verify, a protocol that uses blockchain technology to allow consumers to verify the authenticity of content, in an effort to combat deepfake distrust.
- CTO of Fox Corp., Melody Hildebrandt, believes that more news outlets and media companies will integrate this technology as AI technology becomes mainstream.
- Blockchain technology can help establish the veracity of data and authenticate content, providing a solution to the proliferation of untrustworthy content on the internet.
- AI-derived content is being generated at an unprecedented pace, and it is crucial for technology to keep up in order to ensure that consumers can effectively consume and trust the content they receive.