Despite competition from other vendors in the marketing automation space, Blueshift aims to attract business away from market leaders like HubSpot, Adobe, Oracle, and ActiveCampaign. The marketing automation sector, worth $4.62 billion in 2021, is projected to reach $13.32 billion by 2030, according to Emergen Research. Blueshift's platform leverages automation to create personalized brand experiences, addressing the challenge faced by 63% of marketers in 2021 who struggled with ad personalization technology.
Key takeaways:
- Blueshift, a startup that uses AI to automate and personalize brand engagement, has secured $40 million in debt financing from Runway Growth Capital. The funds will be used to refinance existing debt and expand operations.
- The company, founded in 2014, unifies and organizes customer data to create detailed customer profiles. Marketers can use Blueshift's AI to segment customers and identify the best channels and times to reach them.
- Despite the growing trend of AI in marketing, 63% of marketers in 2021 reported struggling with ad personalization technology. Blueshift aims to address this issue with its GenAI suite.
- Blueshift faces competition from other vendors in the marketing automation space, including WorkMagic, Retail Rocket, Pixie, Aampe, and Connectly. As of June 2023, HubSpot had the largest share of the marketing automation market at 37%.