Sign up to save tools and stay up to date with the latest in AI
bg
bg
1

Bluesky CEO Jay Graber is reshaping social media, but advertising isn't off the table | TechCrunch

Dec 05, 2024 - techcrunch.com
Bluesky, a social media platform, has seen significant growth this year due to its vibrant community and decentralized protocol. The platform is exploring various potential revenue streams, including social media subscriptions, a marketplace of algorithms, and selling domain names. CEO Jay Graber has not ruled out the possibility of ads but emphasizes that any advertising would be user intent-driven and not compromise the user experience.

Graber has ruled out AI licensing deals as a revenue stream and is keen on establishing a protocol for users to signal their unwillingness for their content to be scraped by bots. Despite the challenges posed by its open protocol, Bluesky continues to focus on growth, with its user base expanding from 3 million in February to 24 million currently. The company is also considering offering services to other platforms built on the AT protocol, which Bluesky is built on top of.

Key takeaways:

  • Bluesky, a decentralized social media platform, is exploring potential revenue streams including social media subscriptions, a marketplace of algorithms, and selling domain names. However, the company is not ruling out the use of ads.
  • CEO Jay Graber has stated that any advertising on the platform would be user intent-driven and would not compromise the core user experience. One possible method could be running ads in Bluesky’s search results.
  • Unlike other social media platforms, Bluesky will not profit from AI licensing deals and has vowed not to train AI on Bluesky posts. The company is considering a protocol to allow users to signal that they do not want bots to scrape their content.
  • Bluesky's open protocol, which gives users control and power, presents challenges to monetization. The company is primarily focused on growth, with user numbers increasing from 3 million in February to 24 million today.
View Full Article

Comments (0)

Be the first to comment!