To manage its expanding user base, Bluesky initially operated as an invitation-only platform before opening to the public in February. This approach allowed time to develop moderation tools and unique features like "starter packs" with curated feeds to attract users. Despite these efforts, the platform faces challenges due to limited resources and staff compared to larger competitors. Bluesky's growth was further boosted by a temporary ban of X in Brazil, highlighting its potential as a serious competitor in the social media landscape.
Key takeaways:
- Bluesky's user base has significantly increased since the U.S. presidential election, driven by users seeking alternatives to Elon Musk's X and Meta's Threads.
- The platform's user base has more than doubled since October, surpassing 25 million, with a notable increase in monthly active app users and web visits.
- Bluesky faces challenges with the influx of bots and spam, as it lacks the resources and established team of larger platforms.
- Initially invitation-only, Bluesky opened to the public in February, allowing time to develop moderation tools and unique features like "starter packs" to attract users.