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Bluesky will begin verifying 'notable' users | TechCrunch

May 22, 2025 - techcrunch.com
Bluesky has introduced a verification process for "notable and authentic" accounts on its social networking platform, allowing users to apply through an online form. Organizations can also become Trusted Verifiers to verify others. The feature, tested with organizations like The New York Times and Wired, has sparked mixed reactions, with some users concerned it may lead to a status hierarchy similar to Twitter's. Bluesky's verification system includes domain-based self-verification, with over 270,000 accounts adopting this method. The criteria for notability are not clearly defined, but include professional recognition and media coverage.

The company will not respond to verification requests unless an account is selected, raising questions about how applications are vetted. Bluesky's approach aims to avoid being a centralized authority by involving independent Trusted Verifiers. Meanwhile, an alternative platform, Deer.Social, offers a more democratic verification process, allowing users to choose their verifiers. This provides an option for those who prefer a decentralized system. Bluesky's verification introduction could impact its culture, which has so far differentiated itself from platforms like Twitter/X and Threads.

Key takeaways:

  • Bluesky has introduced a verification process for "notable and authentic" accounts through an online form, allowing organizations to become Trusted Verifiers.
  • Verification on Bluesky includes domain-based self-verification, with over 270,000 accounts adopting this method.
  • The criteria for notability on Bluesky are not clearly defined, relying on indicators like professional recognition and media coverage.
  • Bluesky's verification approach contrasts with other social networks by decentralizing verification through Trusted Verifiers and allowing domain-based self-verification.
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