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Bolt’s former CEO is launching a new e-commerce startup | TechCrunch

Mar 18, 2025 - techcrunch.com
Maju Kuruvilla, former CEO of Bolt, has launched a new startup called Spangle AI, which aims to improve online shopping experiences by creating custom landing pages tailored to what shoppers search for or click on. The Seattle-based company uses an AI model named ProductGPT to enhance conversion rates and has already raised $6 million in seed funding from investors like Madrona Ventures and Streamlined Ventures. Spangle AI is part of a growing trend of e-commerce startups leveraging AI to personalize shopping experiences, and early testing has shown a 51% increase in conversion rates.

Kuruvilla, who previously worked at Amazon, took over as CEO of Bolt in 2022 after the departure of co-founder Ryan Breslow, who faced legal issues over a personal loan. Now focused on Spangle AI, Kuruvilla is concentrating on sales and further developing the product. The startup is competing in a space with other companies like Vancouver-based Unbounce and Dubai-based Qeen.AI, both of which have also raised significant funding to enhance e-commerce experiences.

Key takeaways:

  • Maju Kuruvilla, former CEO of Bolt, has launched a new startup called Spangle AI, which focuses on improving online shopping experiences through AI-generated custom landing pages.
  • Spangle AI's technology, powered by an AI model named ProductGPT, aims to enhance conversion rates by creating personalized landing pages based on customer interactions.
  • The startup, based in Seattle, raised a $6 million seed round from investors including Madrona Ventures and Streamlined Ventures.
  • Spangle AI reports promising early results, claiming a 51% increase in conversion rates during initial testing, and plans to focus on sales moving forward.
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