The new mobile app extends Botika's capabilities, offering features like flat lays and packshots, and is designed for use on e-commerce platforms like Shopify. This functionality allows brands to create, edit, and sync images directly to their online stores, reducing time-to-market and production costs. Botika's CEO, Eran Dagan, emphasized the importance of engaging product imagery in converting shoppers and highlighted the app's role in empowering smaller brands to compete in the online fashion market. The funding and app launch mark a significant milestone for Botika, with plans for further growth and innovation in 2025.
Key takeaways:
- Botika has raised $8 million in seed funding and launched a new mobile iOS app to enhance its AI-generated fashion model platform.
- The app allows fashion brands to create high-quality, on-model images for e-commerce, reducing production costs and time-to-market.
- Botika's AI technology transforms basic product images into professional, studio-quality shots, addressing a critical pain point for fashion brands.
- The new mobile app supports flat lays and packshots, expanding Botika's capabilities beyond on-model photography.