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Boutique startup studio super{set} gets another $90 million to co-found data and AI companies | TechCrunch

Mar 28, 2024 - techcrunch.com
Startup studio super{set} has raised an additional $90 million, bringing its total funding to $176 million. The company, which builds enterprise startups rooted in data and AI, recently sold marketing company Habu to LiveRamp for $200 million. Founding managing partners Tom Chavez and Vivek Vaidya, who have a track record of successful exits including Krux and Rapt, contribute some of their own capital to super{set}. The studio focuses on the engineering of AI and supports entrepreneurs by eliminating the need for them to seek funding for unproven ideas.

Super{set} operates differently from most venture studios, with a more hands-on approach and a smaller volume of companies in its portfolio. It plans to reduce the number of companies it forms to two or three per year. The studio uses a solution memo to analyze whether an opportunity is worth pursuing. Once an idea is validated, super{set} finds a product-oriented co-founder for it and provides support including recruitment, marketing, sales, and fundraising. The company recently moved into a new space in San Francisco's 140 New Montgomery building.

Key takeaways:

  • Startup studio super{set} has added another $90 million to its funds, doubling down on its strategy of building enterprise startups, bringing its total funding to $176 million.
  • Super{set} is run by builders with a solid track record of their own, including founding managing partners Tom Chavez and Vivek Vaidya, who have previously sold their co-founded companies for a total of $1.2 billion.
  • The studio is focused on the engineering of AI and offers entrepreneurs an alternative to seeking funding for unproven ideas, allowing them to focus on product and customers.
  • Super{set} operates differently from most venture studios, with a more hands-on approach and a smaller volume of companies in its portfolio, and it plans to lower the number of companies it forms to two or three per year.
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