The article also highlights how AI is contributing to brand protection. Traditional methods like labels, holograms, and QR codes are easy to copy, but AI is making it harder for counterfeiters and increasing product traceability. The author emphasizes that brand protection should be an integral part of a brand's strategy from the early stages, as it's more difficult and expensive to apply it once the product has already scaled and is more vulnerable to counterfeiting.
Key takeaways:
- Brand identity theft is a significant issue for high-end brands and can lead to a drop in customer loyalty and revenue loss. It is particularly disastrous for small- to medium-sized businesses.
- AI-driven image recognition, cryptographic signatures, and social listening are effective ways to ensure proactive brand protection.
- AI is contributing to brand protection by making it harder for counterfeiters and increasing product traceability. AI models can be run on edge devices, making the technology as ubiquitous as QR scanners.
- Brand protection should be integral to a brand's strategy from the early stages, as it's harder and more expensive to apply it when the product has already scaled and is more vulnerable to counterfeiting.