The pushback against AI is also coming from consumers, with game publisher Wizards of the Coast facing fan outrage over the use of AI in its products. Platforms like Reddit and Medium are also taking steps to block or filter out AI-generated content. The article suggests that companies effectively opposing AI seem poised to weather the hype cycle and the potential fallout of a burst AI bubble. However, it also notes the risk of these companies being left to serve a smaller demographic if AI continues to dominate the culture.
Key takeaways:
- There is a growing backlash against the use of AI in various sectors, with companies and individuals increasingly concerned about the reputational risk and ethical implications associated with the technology.
- Beauty brand Dove has pledged not to use AI-generated content in its advertisements, aligning with its "Real Beauty" campaign that focuses on representing real women.
- Creative social platforms like Cara and PosterSpy are adopting an anti-AI stance, with Cara refusing to host AI-generated images and PosterSpy maintaining a strict no-AI policy to champion human artists.
- Companies like Wizards of the Coast have faced backlash from customers over the use of AI, demonstrating the need for vigilance and clear communication in managing the use of this technology.