However, there are concerns that AI-powered search could negatively impact the future of the web and content publishers. Brave, which handles over 10 billion queries annually, acknowledged these challenges and plans to monitor the impact of AI-generated content on site visits. Other search engines like Google and Bing, and startups such as Perplexity and You.com, are also experimenting with AI-powered answers.
Key takeaways:
- Brave, a privacy-focused search engine, is revamping its answer engine to return AI-powered synthesized answers, available to users worldwide.
- The new 'Answer with AI' feature can return neatly formatted answers to specific queries and can also summarize reviews and key points of a restaurant, for example.
- Brave uses a combination of large language models (LLMs) and reliable data, including Mixtral 8x7B and Mistral 7B as primary models, along with custom transformer models for semantic matching and answering.
- While acknowledging the potential negative impact of AI-generated content on site visits, Brave plans to monitor and address any disruptions caused by the drop in traffic.