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Breaking new ground in music: India Today Group launches – AI Pop Stars

Mar 08, 2025 - businesstoday.in
The India Today Group (ITG) is expanding its innovative use of AI technology by launching A-POP, a new music genre that combines human creativity with AI capabilities. This initiative introduces two AI Pop Stars, Aishan and Ruh, who blend various music styles and embody unique personalities. A-POP aims to create a new frontier in the music industry by merging human imagination with AI, producing music that transcends conventional limitations. The project exemplifies the fusion of human expertise and AI, with music professionals collaborating with AI-led technology to create this pioneering work.

Aishan and Ruh, the AI Pop Stars, have virtual existences and can produce music in multiple languages, engage with fans continuously, and personalize content based on audience preferences. They offer an alternative to traditional artists by overcoming physical limitations and performance fatigue. Their music and videos are available on various streaming platforms, including YouTube, Spotify, and Apple Music. This initiative reflects ITG's commitment to leading the industry with groundbreaking projects that foster a symbiotic relationship between human creativity and AI.

Key takeaways:

  • India Today Group has launched A-POP, a new music genre merging human creativity with AI capabilities.
  • A-POP features two AI Pop Stars, Aishan and Ruh, who produce music in multiple languages and engage with fans 24/7.
  • The initiative showcases a collaborative process where music can be composed by AI and lyrics written by humans, or vice versa.
  • A-POP aims to break traditional barriers in the music industry, offering an alternative to conventional artists.
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