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Bret Taylor’s new AI company aims to help customers get answers and complete tasks automatically | TechCrunch

Feb 13, 2024 - techcrunch.com
Former Salesforce co-CEO Bret Taylor and ex-Google employee Clay Bavor have launched a conversational AI company, Sierra. The company, which is primarily a customer service bot, claims to go beyond answering FAQs and can take actions on behalf of the customer, such as upgrading a subscription or managing delivery complexities. Sierra also claims to be addressing the issue of hallucinations, where a large language model fabricates an answer when it lacks the necessary information.

Sierra is also designed to connect to other enterprise systems to perform tasks without human involvement. The platform is already being used by several big consumer brands including SiriusXM, Sonos, and WeightWatchers. In addition to running Sierra, Taylor serves as Chairman of the Board at OpenAI, after previously serving on the board at Twitter.

Key takeaways:

  • Bret Taylor, former Salesforce co-CEO, and Clay Bavor, former Google employee, have launched a new conversational AI company called Sierra.
  • Sierra is a customer service bot that claims to go beyond answering FAQs and can take actions on behalf of the customer, such as upgrading a subscription or managing a delivery.
  • The company is also working on solving hallucination issues, where a large language model sometimes makes up an answer when it lacks the information to answer accurately.
  • Several big consumer brands, including SiriusXM, Sonos and WeightWatchers, are already using the initial version of the Sierra platform.
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