The report also reveals a slow adoption of generative AI tools among UK adults, with 38 percent expressing disinterest and 35 percent stating they did not need to use them. Google's search engine dominance in the UK also slipped, and Microsoft's Bing saw a further decline. Despite heavy investment in AI by both companies, ChatGPT remains the most popular GenAI tool, with Microsoft's Copilot and Google's Gemini trailing behind.
Key takeaways:
- Usage of Elon Musk's social media platform, X (formerly Twitter), is declining in the UK, with a year-on-year decline of 8 percent in May 2024, according to Ofcom's Online Nation report.
- X has suffered the most significant fall in total adult use of all social media sites, sliding down the rankings to sixth, behind Reddit.
- Google's search engine dominance in the UK has also slipped slightly over the year, with 83 percent of online adults visiting in May 2024 compared to 86 percent the year before.
- AI adoption in the UK is sluggish, with more than half of adults in the survey yet to use GenAI, and less than one in five (18 percent) trusting the output.