Herd also mentioned that Bumble is working on a more exclusive tier of service above Bumble Premium, which will be priced higher and do a lot of the matchmaking for users. This service will be an "AI-supercharged" version of the current products. As the company continues to explore AI, it is developing a set of terms and conditions to clarify to users how it will use AI tools. This is part of Bumble's commitment to protecting users and will be part of "a suite of other initiatives" in the realm of legislation.
Key takeaways:
- Bumble CEO Whitney Wolfe Herd has revealed plans to increase the use of artificial intelligence in the company's apps, with the aim of improving matches, saving users time, and providing coaching in dating and relationships.
- The company is considering using AI to help users before they meet others, with the aim of reducing anxiety and improving interaction skills. However, Bumble does not intend to replace human interaction with bots.
- In the future, Bumble may use AI as a matchmaker, using preferred dating parameters and deal breakers to sift through potential daters and present the most likely matches. This could also involve image recognition to match shared interests.
- Bumble is working on a more exclusive, higher-priced tier of service that will do much of the matchmaking for users. This service is described as an "AI-supercharged" version of the current products that "feels very curated, very selective."