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Bumble’s Founder Wants to Make Dating Apps Even Worse Than They Already Are

May 17, 2024 - slate.com
Bumble, a dating app company, is considering using artificial intelligence (AI) to help users improve their dating experiences. The company's founder, Whitney Wolfe Herd, suggested that AI "dating concierges" could be trained by users to help them improve their self-perception and dating skills. However, this proposal comes amidst a difficult period for Bumble, which has faced criticism for an ad campaign that seemed to shame celibate women and for considering rolling back its "women make the first move" policy. The company's financial performance has also been poor, leading to Wolfe Herd stepping down as CEO in November.

Despite these challenges, Wolfe Herd remains confident in the potential of AI to improve Bumble's fortunes. However, this approach has been met with skepticism, with concerns raised about the potential for users to become overly attached to AI personas and the lack of transparency in AI decision-making. Other dating app companies, such as The Match Group and Grindr, have also struggled financially and faced criticism for their business practices. Despite some companies seeing success with AI, it remains to be seen whether this technology can help improve the fortunes of the dating app industry.

Key takeaways:

  • Bumble, a dating app company, is considering the use of artificial intelligence (AI) software to create 'dating concierges' that can date on behalf of users.
  • Despite the potential benefits, there are concerns about users becoming too attached to chatbot personas and the potential for AI to exacerbate issues of trust and authenticity in online dating.
  • Other dating apps, such as Tinder, OKCupid, and Grindr, are also struggling with market share and profitability, with some considering similar AI solutions.
  • While AI can potentially assist in online dating, the article argues that outsourcing the entirety of relationship-building to AI could increase loneliness and dating anxiety.
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