Over the past year, Business Insider has been highly active, publishing impactful investigative pieces in business, tech, and innovation, and earning numerous awards, including a National Magazine Award and a Murrow Award. The organization welcomed Jamie Heller as the new Editor in Chief, who is steering the global newsroom towards daily excellence. The most popular story involved a W-2 employee using real estate to significantly reduce federal taxes, while the most-watched video highlighted billion-dollar food industries. Business Insider has integrated AI to enhance operations, notably implementing an AI-driven paywall that increased registrations by 300% and conversions by 75%.
As part of its rebranding efforts, Business Insider launched an advertising campaign to demonstrate that business journalism and advertisements can be engaging, resulting in more multi-million dollar partnerships. The publication is appreciated across political lines and has seen a 74% increase in time spent on-site compared to the previous year. Looking ahead to 2025, Business Insider remains committed to delivering thought-provoking stories in its core areas of focus, encouraging readers to continue engaging with their content.
Key takeaways:
Business Insider won numerous prestigious awards this year, including a National Magazine Award and a Murrow Award.
The introduction of AI-driven paywall technology significantly increased registrations and conversions.
The most-read story involved a W-2 employee using real estate to reduce taxes, and the most-watched video highlighted billion-dollar food industries.
Business Insider experienced a 74% increase in time spent on-site compared to the previous year.
