The company is also fully embracing AI, with over 70% of employees using Enterprise ChatGPT and multiple AI-driven products already launched. These changes are part of a broader strategy to adapt to the evolving media landscape, characterized by unstable distribution and fierce competition for attention. Business Insider is positioning itself to lead in this environment by focusing on bold experimentation and leveraging AI to improve operations and audience engagement. An All-Hands meeting is scheduled to address these changes and support affected employees.
Key takeaways:
- Business Insider is undergoing significant organizational changes, impacting about 21% of its workforce, to align with its strategic focus on business, tech, and innovation journalism.
- The company is shifting its coverage to focus on areas where it can deliver unique value and is scaling back on categories that no longer drive meaningful readership.
- Business Insider is launching BI Live, a live journalism events business, to reduce reliance on traffic-sensitive businesses and diversify its revenue streams.
- The company is fully embracing AI, with over 70% of employees using Enterprise ChatGPT, and is developing AI-driven products to enhance operations and audience engagement.