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Bynder Launches AI Agents, Pioneering the Next Generation of AI-Powered DAM

Mar 25, 2025 - financialpost.com
Bynder, a leader in AI-powered enterprise Digital Asset Management (DAM), has launched AI Agents, a suite of innovations designed to enhance content management tasks such as enrichment, discovery, transformation, and governance. These AI Agents, powered by large language models (LLMs), aim to streamline workflows by automating tasks like metadata tagging, asset transformation, and compliance checks, thereby increasing productivity and ensuring brand safety. The Enrichment Agent, Transformation Agent, and Governance Agent work together to manage digital assets efficiently, reducing manual effort and accelerating time-to-market for creative content.

The AI Agents will be showcased at Bynder Connect in New York on May 21, where industry leaders will gather to explore these advancements. Bynder's CPO, Dominique LeBlond, emphasized the value these AI Agents bring to businesses by integrating directly into the DAM, serving as a single source of truth for all content. The technology has been validated through collaboration with iconic brands and is set to enhance personalization and engagement across digital channels while mitigating business risks related to privacy and compliance.

Key takeaways:

  • Bynder has launched AI Agents, a suite of AI innovations for digital asset management (DAM) to enhance content enrichment, discovery, transformation, and governance.
  • The AI Agents are designed to automate complex content management tasks, increasing productivity and personalization while ensuring compliance and governance.
  • Bynder’s Enrichment, Transformation, and Governance Agents streamline workflows, enhance creative productivity, and ensure brand authenticity and safety at scale.
  • The AI Agents will be showcased at Bynder Connect in New York on May 21, with early access available through Bynder's website.
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