CapCut for Business is designed for team use, with collaboration features for editing, reviewing, and adding notes. The tools can be used for both advertising and organic content across TikTok and other short-form video platforms. The software is available to brands, marketers, and creators at no cost.
Key takeaways:
- CapCut, a video editing app owned by ByteDance, is expanding into business tools with the introduction of CapCut for Business, which will provide tools for advertisers and creators to generate ads and branded content.
- The business-focused extension of the platform will include an AI-powered script generation tool, commercially licensed business templates, and a tool for converting URLs into videos.
- CapCut for Business will also offer AI-generated presenters for product demos and explainer videos, and a virtual try-on feature for customers, particularly useful for e-commerce businesses and clothing merchants.
- The new software is designed for team use, with collaboration features that allow multiple users to work on ads, and is available to brands, marketers, and creators at no cost.