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Caden lands $15M to let users monetize their personal data | TechCrunch

Aug 16, 2023 - techcrunch.com
Caden, a startup backed by Yahoo founder Jerry Yang, is offering users the ability to control and monetize their data. The platform collects analytics data on user behavior and allows users to opt-in to share their data with third parties. Users can connect their online services like Amazon, Uber, and Netflix to Caden, view usage stats and insights, and monetize specific segments of data by sharing them with advertisers. The data is stored in an encrypted vault and anonymized before sharing.

Caden recently raised $15 million in a Series A funding round and plans to use the funds to expand its team, support the development of Caden AI, and build additional connections across various platforms. The company also plans to launch a tool called Context AI, which will allow customers to ask natural language questions about consumer behaviors. Despite these developments, it remains uncertain whether users will move towards platforms like Caden.

Key takeaways:

  • Caden, a startup backed by Yahoo founder Jerry Yang, offers users the ability to control which data they share with third parties and monetize their data.
  • Users can connect their online services such as Amazon, Uber, and Netflix to Caden, and the company secures the data in an encrypted vault before sharing it with third parties.
  • Caden recently launched Caden AI, an AI-powered assistant that uses the data shared with Caden to provide content and product recommendations.
  • The company raised $15 million in a Series A funding round and plans to use the funds to expand its team, develop Caden AI, and build additional connections across various platforms.
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