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California's 5 new AI laws crack down on election deepfakes and actor clones | TechCrunch

Sep 18, 2024 - news.bensbites.com
California Governor Gavin Newsom has signed several stringent laws regulating the artificial intelligence sector, including measures against AI deepfakes that could influence elections and prohibiting Hollywood studios from creating AI clones of actors without their consent. One law requires large online platforms to remove or label AI deepfakes related to elections and create channels to report such content, while another mandates disclosures of AI-generated political advertisements. Two other laws set new standards for the media industry, requiring studios to obtain permission before creating AI-generated replicas of actors and barring them from creating digital replicas of deceased performers without estate consent.

Governor Newsom is currently considering 38 AI-related bills, including the controversial SB 1047, which has been sent to his desk for final approval. During a recent conference, Newsom expressed concerns that the bill could negatively impact the open source AI ecosystem. He has two weeks to sign or veto SB 1047.

Key takeaways:

  • California Governor Gavin Newsom has signed several laws regulating the artificial intelligence sector, including laws against AI deepfakes that could influence elections and prohibiting Hollywood studios from creating an AI clone of an actor’s body or voice without their consent.
  • One of the new laws, AB 2655, requires large online platforms to remove or label AI deepfakes related to elections and create channels to report such content.
  • Two other laws, backed by SAG-AFTRA, set new standards for California’s media industry, requiring studios to obtain permission from an actor before creating an AI-generated replica of their voice or likeness and prohibiting studios from creating digital replicas of deceased performers without consent from their estates.
  • Governor Newsom is currently considering 38 AI-related bills, including the highly contentious SB 1047, which could potentially have a chilling effect on the open source AI ecosystem.
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