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Call of Duty Is Leaning Into Gaming's Worst Trend And The Results Are Ugly

Feb 25, 2025 - inverse.com
Just over a year after Steam required developers to disclose the use of artificial intelligence (AI) in game development, _Call of Duty: Black Ops 6_ has confirmed its use of generative AI tools for creating some in-game assets. This disclosure follows player speculation and criticism over the quality of AI-generated content, such as a calling card with poorly designed elements. Players have expressed dissatisfaction, particularly when AI is used for rewards that require significant effort to earn. The use of AI in such a major franchise is controversial, especially given recent layoffs of 2D artists at Activision Blizzard following its merger with Microsoft.

Despite the Steam warning, critics argue that transparency is insufficient, as AI-generated assets have been included in paid content in previous games. There is a call for more explicit labeling of AI use in all in-game items to ensure players are aware of what they are purchasing or unlocking. The controversy highlights concerns over cost-cutting measures in high-budget productions and the impact on human creativity and employment in the gaming industry.

Key takeaways:

  • Steam now requires developers to disclose the use of AI in game development, and Call of Duty: Black Ops 6 has confirmed its use of generative AI tools.
  • Players have criticized the use of AI for creating in-game assets, particularly for rewards that require effort to unlock, citing poor quality and lack of creativity.
  • Activision has been integrating AI tools into game development, with reports of concept artists being forced to use AI to meet job demands.
  • There is a call for greater transparency in disclosing AI-generated content, especially for paid in-game items, to ensure players are aware of what they are purchasing.
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